40 ways to use social media before, during and after the event to engage your audience
Social media can help your speaking business in a lot of ways. First and foremost, it help you connect with you audience. This is essential for sharing your message and having a lasting impact on your listeners.
Aside from that important factor, having a large network on social media can open a lot of doors for you — mainly more speaking opportunities.
So, how can you use the conference to build your audience? What are some of the tried-and-true methods and newest trends? We’ve got a big checklist that can help you navigate how to use social media to your advantage before, during and after an event.
This list will help you:
- Build relationships with organizers, influencers, attendees and other speakers.
- Fill seats for not only your presentation but the event itself.
- Make your message memorable and impactful after you get off stage
- Increase your number of followers and influence.
- Get more speaking opportunities.
There are 40 ideas on this list: there might be some that you are doing already, but there will be some new ideas as well, that will help you market yourself and grow your speaking business.
Before the event: Build your content and make connections
- Share the event: using your own social media accounts, help raise visibility for the organizer. Always try to promote the event first, your presentation second.
2. Send personal invitations: use Facebook messages, Twitter direct messages, and LinkedIn messages to invite key, influential attendees, top speakers, and other event organizers to attend your presentation.
Make sure to tell them the why, where and when you’ll be presenting, and invite them to connect with you afterwards.
When you get positive responses, save their names in a list for the day of the event.
3. Use polls: ask questions and find out what your potential audience wants to know. Take survey or poll in advance to find out what your audience is most curious about, then use your findings to adapt your content.
4. Post teasers: for your presentation, take the slides that feature few of your key statistics and quotes and share them in the days leading up to your presentation. Remind people where they can come and see you to learn more.
5. Use event hashtags: Start using the event hashtag before you even get to the event venue. Most events will have a hashtag, but if they don’t — work with the event organizer to create one, and request that they share it with all the attendees and other speakers.
6. Social media handles on slides: Include your preferred social media handle and the event hashtag on presentation slides. (Note: some conferences have guidelines on this, make sure you are within the guidelines)
Also, if for whatever reason your technology has a problem, this is an easy to access backup.
8. Resource page: Set up a resources page with all your social media handles, your contact details, slides, important links, free resources, videos and books to make it easy for your audience to continue learning from you.
9. Twitter List: Create a Twitter list with the attendees and other speakers, this will help you start connecting with them early on, and see what they are posting about leading up to the event.
On the day of your talk: Get excited
10. Live Video: Use Facebook LiveVideo or SnapChat when you get to the event or at the city, and share your arrival.
Your LiveVideo doesn’t have to be long, maybe 5–10 minutes.
Outline what you are doing in the city, what the event is, the event hashtags, and then give one or two “sneak peeks” into what your content is going to include, sharing a statics or two and covering why people should come see your talk.
11. Arriving in the city: When you get to the city or the venue, post about it using the event hashtag.
Ideas on what to post:
- What your (positive) thoughts are on the city or venue
- What you are excited about sharing
- Who you are looking forward to seeing
- Photos of the city, venue, people you meet.
12. Participate in the conference: Attend the sessions of the other speakers, quote them and share their content. Also, you can share unique insights about the conference itself.
13. Always be making connections: When you’re networking with attendees and organizers, immediately connect with them on social media, you can also collect their business cards to email them afterward, but don’t negate one for the other.
14. Post photos: Whether you are sharing this on Instagram, Twitter, Facebook or even LinkedIn- show that you are active at the event. Take selfies with people, a view from the backstage, or the entrance to the room where your presentation is going to be.
15. Send reminders: Remember that list you made with the positive responses from influencers? Pull that list backup and send them a quick reminder of the time and room, and how you are looking forward to talking with them afterward.
16. Que up some posts to go on while you are on stage: You can use with Buffer, Hootsuite or from a friend/colleague/assistant in the audience. If you know your presentation is 20 minutes long, and at the 7-minute mark, you have a great slide with an impactful quote: schedule it to go live around the same time you say it in your talk.
17. Post from backstage: Channel any nervousness you have into motivating energy, and use this to excite your audience.
On stage: tell them how to connect with you
18. Give direction after your intro: Directly after you give an impactful introduction to your talk, quickly share with the audience how they can connect with you on social media. Whether this is Twitter, Facebook, LinkedIn or another platform, being clear and direct about how people can connect with you is essential.
19. Tell them to post: Encourage the audience and organizers to share and post. Remind them about the event’s hashtag and that the conversation will continue after you get off the stage, if they want further insights.
20. Share your slides via SlideShare: This way the audience can follow along as you go. It will make your presentation more interactive, and after your presentation, the audience will already have your message on their device.
22. Remind people to share: Got a quick statistic or great quote? Tell people to share. Say something like
“This is a very tweetable statistic…did you know that there are 500 million tweets sent each day? That’s 6,000 tweets per second.
Level up this by having a clear and concise slide that can accompany the statistic.
23. Tell them to ask questions: Invite people to post and share questions using your handle and the event hashtag — then either you, one of the event staff or an assistant can then check the feed, saving the questions for you to answer when possible.
24. Have your talk filmed. This becomes great content later: whether as a video or audio track which you can use for speaker reels, podcasts, YouTube videos or to share as a social media post.
25. Be clear about your contact info: Make sure there are multiple ways for people to engage your content, where they can learn more about your topic and message, and connect with you personally.
Whether this is on your social media, SlideShare, YouTube, SpeakerHub or your speaker website, be very clear how people can get in touch with you and continue learning.
26. Offer incentives for your audience to connect with you: whether this is connecting on your Facebook fan page, connect with you on LinkedIn or follow you on Twitter — offer something, such as an eBook or contest. Get creative, while matching the tone of the conference.
Off the stage at the event: interact and get testimonials
27. Interact, interact, interact: If people have liked your post, quoted you, or shared an insight about your presentation, reply to them.
Talk with people.
Like their status, and make sure to share how they can keep in contact with you.
28. Collect social media posted testimonials: Review the posts about your presentation and save them, or grab screenshots, so that you can use them later.
29. Collect video testimonials. If someone has come up to you and said they enjoyed your talk, grab your smartphone and ask them if you can make a 30-second video of them saying so. Make sure they include their name and industry.
30. Use LinkedIn: When possible, connect with people on LinkedIn and ask them to leave you a LinkedIn recommendations for your presentation.
31. Keep participating in the conference: Remember that the conference doesn’t end the second you step off the stage.
Stay in the conversation by attending other sessions and connecting with the influencers, speakers, and organizers on your list.
Building face to face connections will help you when it comes to connecting online.
Post event: keep sharing your message
32. Post the photos from the event: You can share on Facebook and Twitter, tagging the names of the people in the photos — if you have photos of the people on your list of influential attendees, speakers, and organizers, tag them in the photo and go over how it was great to meet them in person, furthering any projects or ideas you discussed.
33. Set up a TweetWall: with a collection of the top tweets about your presentation, also include a few of your own tweets, and some that are about the conference in general. These are fantastic to share with future event organizers.
34. Take a quick video about how the conference went: This could include 1–2 testimonials, laced with your personal thoughts, reiterating your key message. Share this on Facebook, LinkedIn, and YouTube.
35. Use business cards to build your audience: Did you get business cards? When you are emailing them, make sure you share your social media handles, and ask them to connect with you on your preferred platform.
36. Say thank you: Share an authentic thank you post to the event organizer for having you. While you can do this privately through email or by letter afterward, a public post showing gratitude can increases the chances of you being invited back to speak.
37. Be relevant: Continue posting about subjects that are relevant to your topic.
You might have just given a mind-blowing talk about global digital trends, but if your social media feed is then filled with photos of your dog and your brunch buddies getting cheerful on mimosas, you might lose the following you just worked so hard to earn.
While you want to be authentic (and the occasional picture of your dog might be appropriate) remember who your audience is and what they need.
38. Build an email list: Offer an incentive on social media to start building an email list, such as a white paper, eBook or guide that people who found value in your talk with find useful.
Once you have an email list, aim to email them once a month with content that might be interesting to them, and where you will be speaking next.
39. Create shareable media: Use the video of your talk to make lots of kinds of shareable media. This could include “audio blurbs” with a section of your talk, small and large videos, add to your speaker reel, or create a podcast from your video.
The video from a single talk can be made into multiple forms of media, appropriate for sharing on social media, and sharing individually to event organizers.
40. Cross-pollinate: Use your the social media platforms to strengthen one another — For instance, using LinkedIn to get more Twitter followers or Facebook likes. This will give your Twitter/Facebook marketing efforts more power.
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This was originally posted on the SpeakerHub blog.