6 Best Persuasion Techniques That You Can Use in Your Speeches

Should you learn verbal persuasion techniques that can make your speeches more effective?

Well, if you aim to inspire, convince, and transform perspectives about a specific topic, or perhaps to bargain more effectively, the answer is yes.

The power of persuasion can not only help you in your professional life but in your personal life too. These persuasion skills and influencing tactics can make you a more effective and competent speaker, irrespective of your topic or industry.

Is it Ethical to Use Persuasion Techniques as a Speaker?

As a speaker, persuading your audience helps them relate to you, so they understand and agree with your viewpoint.

Learning how to persuade, convince, or sell your innovative ideas to your audience while delivering a speech is an invaluable skill that helps you excel.

If a speaker is misleading their audience for their personal gain or promoting something unethical or unlawful, using persuasion techniques for these purposes is a bad idea.

Ethical persuasion techniques have some general characteristics that let you:

  • Explain your viewpoint
  • Explore and discuss the other person’s viewpoint
  • Create resolutions

Notably, when a speaker adopts an ethical approach, they get input from their audience, and they offer an authentic, truthful explanation of their outlook.

As a speaker you must carefully consider your persuasion strategy and topic to ensure that you communicate a message that is ethical. To avoid coercing your audience, it is also imperative for you to use emotional and logical appeals responsibly.

Best 6 Persuasion Techniques You can Use in Your Speeches

Rhetorical Questions

So rhetorical questions and comments effectively engage your audience and keep them hooked to your speech. However, don’t make the mistake of overusing rhetorical techniques because that can make you sound unsure, repetitive, and unprofessional.

Also, know that this persuasion technique forces your listeners to think. It asks open-ended questions to the audience without providing them with an answer. This encourages them to think about different solutions and explore unique and innovative ideas/possibilities that they might not have considered otherwise.

Rhetorical questions also evoke emotions and help you emphasize a point. They help you better convince listeners to consider what you’re saying seriously.

Personal Anecdotes

However, that doesn’t mean that you should make your entire speech into a personal anecdote. Leverage this technique sparingly but practically.

Present a story by backing up your arguments with facts, hammer down your central idea, and highlight your takeaway to the audience. Also, it is imperative to position your anecdote in your speech tactically, as that is a big part of what will determine its purpose and effectiveness.

Used well, an anecdote can introduce an idea, make it relatable to your audience, reiterate the message, and ultimately ingrain your message/idea into the minds of your audience.

Be Descriptive And Authentic

It is also important to ensure that you sound credible and genuine to the audience. Otherwise, you can’t earn the trust and integrity needed to persuade listeners. Don’t make anything up, because more often than not, audiences will quickly catch on to that and you will lose them.

For example, in this video, you can learn to structure and write a persuasive presentation or speech and include the problem, solution, and advantages in the same order.

Follow The “Rule Of Three” Or Tricolon

The human brain absorbs and retains information more efficiently when that information is packaged in threes. Consider three to be the magic number, and try using a set of three phrases, clauses, or words to get a point across. As long as you don’t overdo it, doing so makes what you say more memorable, interesting, and exciting. This rule works well in writing too.

You can learn more about persuasive speaking basics here.

Decide on an Overarching Theme

You should unify your address under a centralized and overarching theme to create simplicity and coherence in your presentation. Avoid disparate tidbits, unrelated rants, and long-winded tangents.

Doing this will make it more manageable for your listeners to follow along and understand the predominant theme of your presentation.

Convey Your Message Through Emotive Language

Emotional triggers can be experiences, events, or memories that spark an intense reaction emotionally. Using these also helps you connect with, engage, and hook your audience to your speech and the message you are trying to convey.

Therefore, building your speech’s structure around emotion is a powerful way to convince your audience. However, it is important to ensure that you don’t confuse an emotional appeal with manipulation.

Great Resources on Improving Persuasion Skills

Here are some resources to help you learn and practice your persuasion skills:

Workshops And Courses

Training will provide practical, actionable, and valuable tips that you can implement in your speeches and everyday communication. Workshops, courses and online learning platforms are excellent places to start building and improving skills you can practice in real-life scenarios.

For example, Skills Converged offers various courses and training sessions to help you hone your persuasion skills.

Books

While some books focus on inspiring your audience to help them build confidence and realize their self-worth, others offer practical insights on preparation, writing, and body language.

So whether you require material advice or motivational energy, books are a great way to achieve your goal.

For instance, an influential and informative book like “Win Your Case: How to Present, Persuade, and Prevail–Every Place, Every Time” by Gerry Spence is a great read that can help you improve your persuasion and presenting skills alike.

Another book I would recommend is “Influence: The Psychology of Persuasion” by Robert Cialdini. This is a classic book on persuasion that explains the psychology and reasoning behind people saying yes, and explains how to apply those understandings.

Videos

So if you want to invigorate your persuasive techniques through video, you have various platforms available to you. For instance, YouTube has a wide choice of videos addressing presentation skills.

For example, this video can help you with preparing and delivering an excellent persuasive speech. Also, you can find an expansive list of communication concepts with implementation strategies that you can leverage in your speeches.

There are many other videos on YouTube and other platforms that can help you work on your speaking and persuasion skills. You can find several expert communication coaches who offer comprehensive videos on the art of persuasion. Communication Coach Alex Lyon has a YouTube channel that provides online courses to help people with their persuasion skills.

Source: YouTube

Wrapping Up

Work on the persuasion techniques mentioned above to deliver a valuable speech, negotiate a sales deal, etc. These are tried and trusted techniques that will help you achieve your public speaking goals.

About the author:

Will Cannon is the founder of Signaturely. He is an experienced marketer with profound knowledge in lead generation, communication, email marketing, demand generation, and customer acquisition. He offers actionable techniques on improving customer experience and increasing business ROI.

This was originally posted on SpeakerHub Skillcamp.

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