8 Tips on Getting Speaking Engagements Using Effective Cold Email Outreach

1. Do your initial research

2. Reach out to the right decision-makers

  • Find the company that organizes the conference.
  • Use a search engine to find this company’s website. Look for employee information there.
  • Find the company on LinkedIn: usually, they have a list of employees on their pages
  • From the information obtained, try to figure out who is responsible for the conference.
  • Use the email lookup tool Hunter to find any email addresses you haven’t yet found.
  • Make sure to verify email addresses.
  • Write a standard email, create personalized versions, and start your campaign

3. Write engaging and relevant subject lines

Good subject lines examples:

Bad subject lines examples:

4. Write a personalized email opener

5. Craft engaging email copy

6. Share a video of you speaking

  • Focus on delivering engaging and exciting content
  • Show your expertise on a certain topic
  • Be confident
  • Keep your reel shorter than 4 minutes
  • Showcase your best work
  • Add short videos or photos from other previous speaking events
  • Share some testimonials, if possible

7. Add a full professional signature

8. Test your campaigns

Crucial cold email metrics & ways to interpret them

  1. Email open rate. Your email open rate is the percentage of people who open your email out of the total number of people you’ve sent it to. This number can be found in your email marketing software.
  2. Click-through rate. Your click-through rate is the percentage of people who click on your CTA out of the total number of people who opened your email.
  3. Reply rate. Your reply rate is the percentage of people who respond to your email out of the total number of people you’ve sent it to. If not included in your statistics, this number can be tracked manually by keeping a tally of your replies.

Templates for getting awesome speaking engagements

Conclusion

  • do initial research via LinkedIn and Hunter to find the decision-makers responsible for the event;
  • write a powerful and engaging subject line;
  • write a personalized email opener;
  • craft compelling email copy;
  • pitch yourself and share your speaking video to prove your skills;
  • add a professional email signature;
  • craft your CTA;
  • test your campaigns, analyze mistakes, and repeat.

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