Persuasive writing is an element of daily life. Any writing that either calls on someone to take action or change an opinion is persuasive writing. A radio or TV commercial selling a product, a political ad urging a vote, and the President of the United States touting the value of…

Presenting your poster online during a virtual conference is a whole new ballgame compared to presenting it in person at a conventional conference. When utilizing virtual conferences, it is impossible to reach the same levels of participation and involvement as when attending in-person conferences. In addition, you won’t have access…

They say that practice makes perfect, and that’s certainly true for public speaking. And while there are plenty of activities and exercises that you can try out at home, nothing can make up for getting up on a stage and talking to people. But it’s not always easy to find…

Did you know that 91% of consumers are more inclined to purchase a brand’s product or service after participating in a brand activation or experience? If that doesn’t go to show just how crucial event marketing is to your overarching marketing strategy, I don’t know what will. If you’ve organized…

SEO involves optimizing your copy for search results. Optimization simply means satisfying user intent with regard to content relevancy. The incorporation of relevant keywords is another essential part of SEO. By implementing the five key strategies presented below, you’ll be able to improve organic visibility for your webinar and increase…

Public speaking is one of those unusual skills where most of us know that it’s a good idea to pick it up, but where most of us are also far too scared to do so. We’ve mentioned this in other articles, but it’s worth a reminder here: public speaking is…

Okay, we’ll admit that we’re a little biased here, but we think that public speaking is one of the most important skills that it’s possible for a person to learn, especially when it comes to the workplace. And there are a lot of reasons for that, from the fact that…

While speaking at lectures and events is a great way to earn a living, grow your business, and find quality leads, it can be tough to obtain consistent speaking opportunities in today’s market. Like many professions, public speaking is evolving in the post-pandemic world, and it may be worth evaluating…

Organizing events is a lot of fun, but it can also be fraught with danger. True, it’s unlikely that things will go so wrong that your life will be in danger, but there are so many moving parts that there are literally hundreds of things that can go wrong. That’s…