Finding the right type of speaker for your event

  1. Who is my audience?
  2. What is the purpose of my event?

Define Your Audience

What is your event’s purpose?

  • Educating people on something specific.
  • Increasing awareness and interest about an idea or brand
  • Instigating an important conversation that needs to be had.
  • Reconnecting a group of people (such as classmates, a community, a group of employees.)

What do you need?

  • Informative: These speakers convey critical information that will expand or direct the ideas of the audience.
  • These speakers are generally experts in their industry.
  • Their goal is to relay new information to your audience, or to change their perception.
  • Instructive: These are teachers: speakers who deliver very practical ideas or information that your audience can use in their daily life or work.
  • This could include new tools, best practices, or skills.
  • Usually an event with a speaker who is instructing will need to work in tandem with a series of hands-on workshops.
  • Inspirational: Speakers who specialize in motivating and inspiring your audience.
  • They will get the audience excited and embolden them. Usually this is done through astounding storytelling.
  • They will challenge the audience with new ideas, and energize them to make changes or get on board with an idea.
  • Entertaining: Entertainers will give your audience an absorbing show.
  • Entertainers do not always limit their presentations to just speaking but will sometimes include various elements to keep the audience engaged, and this can range from musical acts to magic tricks.

Types of speakers

  • What is your primary focus?
  • Which is best for your audience?
  • What are the pros and cons of each type of speaker?

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