How to Start Landing Paid Speaking Gigs

Many underestimate and overlook public speaking as an efficient technique for scaling a business. They fail to account for the essential aspect of networking to grow a business. With the help of public speaking, you get to stamp your brand’s mark on the industry, which in turn, helps your brand’s voice resound across different platforms.

Landing paid speaking gigs also means that you get to travel, expenses paid, and network with influential people in your industry. You may be thinking that guest-speaking gigs are the realm of CEOs and famous people, however, this is far from the case. With the help of a strategic plan and effective marketing techniques, you too can land a paid speaking gig.

Create content on popular platforms

However, it is crucial that you first create your brand’s voice and decide on the particular niche that you will target. Once you have decided on that, you can begin working on your content and start to upload frequently. Ensure that your content is always of the highest quality you can manage.

For that, you do not necessarily need a fancy camera set up. For most situations, the camera on your phone should be more than good enough to film content for, say, YouTube.

Jump-start your social media presence as a speaker

Help people out for free to start with

The only way you will get clients that are willing to pay you as a speaker is after they hear good things about you. In the beginning, think of speaking for free as a crucial time and money investment that you are willing to make for a brighter future.

13 professional speakers weigh in: Should you speak for free?

Create your Elevator Pitch

Remember to center this pitch around the value of the topic, and the type of impact it can have on the audience, which in turn can benefit their business. The email should engage and excite the reader about the productive possibilities of your session. Don’t bore them with long credentials and introductory sections.

How to create your elevator pitch and defining your “Why choose me” statement

Start sending out emails regularly

The 6-step guide: Email marketing for professional speakers

Reach out to your local business hub

5 ideas on how to build your speaking business and get booked

Get involved in Facebook groups

You have to start engaging in relevant groups, whether it is posting a pitch, commenting, or direct messaging. The more you become familiar with the community, the better your chances of landing a speaking gig.

Social networking: what to talk about on Facebook, Twitter, and LinkedIn

Final thoughts

This was originally posted on SpeakerHub Skillcamp.

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