How to Write an Effective Speech

Step 1: Prepare

  1. What kind of presentation is this? Common types are informational (teaching, instructing), persuasive (your goal is to change people’s beliefs and behavior), emotional (targeting an emotional response).
  2. Who is your audience? How much do they already know about the topic? What do they think is true and what not? What do they need? What are they hoping for? What are they afraid of?
  3. What should the audience feel? What do you want them to do? Choose 1–3 things you want to convey to them (based on what they already know or believe, what they hope for, what they want, what they fear, and what you want them to understand) that will then motivate them to do what you want them to do? If possible, stick to three main points as that is the optimal number for people to take on board.
  4. What is your own point of view? Give it, as a neutral speech is a boring speech!

Step 2: Organize Your Content

  1. Have an attention-grabbing introduction. Use a quote, a story, a question, a statistic — anything that gets people hooked quickly. “Good morning, and thanks for having me,” isn’t an overly engaging beginning. Remember, this is your only chance to get the message across that you are worth listening to. If you’re struggling with this, you can use services such as paper writers for hire to have experienced writers prepare your opening statement.
  2. Always tell your audience what you’re going to talk about: “Today we’re going to talk about…” The old adage, “tell them what you’re going to say, say it, and then tell them what you said” is absolutely correct. You can also add what benefits they will receive from your presentation. That will inspire them to listen even more carefully.
  3. Now we come to the body of your speech, your three main points. These points should be built on your preparatory work, i.e., what you want the audience to know or understand. To have your talking points resonate with your audience, add stories, statistics, examples from current affairs and popular culture, quotes from experts, and personal experiences. But you don’t need to cram all that into every paragraph. Choose one or two ways to bring each paragraph to life and move on.
  4. Summary. Tell people what you just told them. Yes, seriously, do that — attention spans are short and thoughts will soon flutter away, so reinforce your message now.
  5. Questions and Answers. Some recommend that you should leave the questions to the very end. The problem with that is that you’re then letting the audience determine what topic and tone the presentation will end on. You’ve put too much work in to let that happen! Finish the Q&A before you summarize the presentation so you can end it on your own terms.
  6. Conclusion. The audience will remember best what they heard last. Conclude by tying up any unfinished thoughts, then give one last inspiring, memorable message that encourages your audience to think and act on what you’ve said. A tip that works well is to make those last words refer back to the beginning of your speech, so your message is perceived as complete.

Step 3: Speak with passion

Step 4. Conclude your speech

So to summarize, how do you prepare a good speech?

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