How to Write an Engaging Webinar Script

1. Give an overview of the webinar

  • What makes cookies so great?
  • How to make cookies?
  • Ideal taste and texture
  • Do’s and Don’ts when making cookies
  • Common baking mistakes and how to fix them
  • Wrap Up

2. Introduce yourself

  • Give the attendees an idea of what you do
  • If possible, list some known brands you have worked with. If you’ve signed a non-disclosure agreement, mention that you’ve worked with a ‘notable brand’ in the industry they’re in.
  • Show a roadmap of what you have achieved. That establishes you as an experienced speaker worth listening to.
  • Avoid buzzwords and jargon, and use a conversational tone.

3. Explain your goal

4. Engage them with storytelling

  • Insert personal experiences. Explain how applying the tips you’ll discuss helped you achieve so-and-so a goal
  • Incorporate descriptive language. You want the audience to get a clear picture of your experiences in their minds.
  • Use body language and hand gestures to emphasize points.

5. Divide main content into points

  • Finding your niche
  • Using relevant keywords
  • Building backlinks
  • Optimizing your website

6. Add closing comments with next steps

  • A summary of your main points
  • Answers to frequently asked questions
  • An invitation to future webinars or online courses
  • A call-to-action that promotes your product or service

7. Read Over the Script with Your Team

  • It will help you pinpoint any awkward or abrupt transitions in topics
  • It will allow your team to suggest more appropriate terms to use
  • It helps you memorize your presentation flow.

In Closing



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