SEO Basics for Speakers: How to Get People to Find You in Google

What is Personal SEO?

Why is Personal SEO Important for Speakers?

  1. Increase your online visibility — ensure that your potential customers, business partners and audience can find all relevant information about you.
  2. Confirm your credibility and authority — Not all audience members may know you. The first way they will search for information about you will probably be to type your name into a search engine. If they find reliable and positive information there, it will confirm your professionalism and authority.
  3. Build new relationships — good online visibility is an excellent opportunity to establish new partnerships because it helps people find information about you and provides them with your contact details. Also, when your profile is displayed at the top of search results, others will be more likely to believe that it’s worth building relationships with you.

Introduction to Google Search

How Does Google Search Work?

  1. Crawling: searching the Internet to find pages and content, and then crawling the source code of the found pages.
  2. Indexing: holding, organizing, and displaying the pages and content found during the search engine’s crawling. So if a page appears in the index, it will be found in the search results.
  3. Ranking: to present the user with the best possible answer to their query, the robot must review all possible answers and select the best ones. The best results will be placed on the SERPs.

How Do People Use Google Search?

  • Are you the right speaker for their event?
  • What type of events do you usually perform at?
  • Where have you performed in the past?
  • Is your talk worth attending?
  • How to contact you?
  • And much more.

How to Get More People to Find You on Google?

1. Make a Personal Website

  1. Register your personal domain name, based on your name and surname. Your website and SEO start with having a domain name, and the best choice for a personal website has your name in it. For example, if your name is John Smith, ideally, your domain would be johnsmith.com, www.johnsmith.org, or something like that. You may also wish to include something that identifies you from all the other John Smiths out there, for instance john-smith-speaker.
  2. Optimize the bio on your website for search engines: Be sure to clearly describe your expertise and skills on your site to make your website the main source of information about you. To do this effectively, use keywords related to your domain of expertise that your audience may search. You will need basic SEO knowledge to do this. You should include the most critical keywords that internet users can find in your headings, meta title, and meta description. If your website is on WordPress or a similar platform, you can use ready-made plugins like YoastSEO to help you optimize it for SEO.
  1. Add schema markup: Schema markup is the code you put on your site to allow search engines to give users as much information as possible directly in search results. Its main purpose is to help search engines find all relevant information quickly. On Schema.org, you will find many different schema tags that you can add to your bio, such as givenName, familyName, affiliation, alumniOf, award, brand, colleague, contactPoint, email, hasCredential, EducationalOccupationalCredential, Occupation, knows, memberOf, and many more.
    Unfortunately, there is no guarantee that when you add these tags the search engine will show rich snippets, but it’s worth doing anyway and checking the results.

2. Fill Out and Optimize Your LinkedIn Profile

3. Claim Your Knowledge Panel

4. Reach out to Third-party Websites

5. Join Speaker/Event Matching Sites

Summary

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