Top 12 Event Industry Trends in 2022

1. The Hybrid Experience

  • Leverage the best visual and audio streaming tools, as well as software technology to develop your hybrid platform.
  • Learn new safety and privacy protocols.
  • Find innovative ways to facilitate both face-to-face and virtual interaction.
  • Hire the right team to handle these hybrid events to the T, starting with a savvy event experience manager.
  • Customize your event experience for each audience member by leveraging data.

2. Asynchronous Event Experiences

  • You can personalize the live content you offer for each time zone. Thus, you attract a more diverse audience.
  • You can offer on-demand content that triggers more sales. As such, your ROI will be considerably more significant. Also, you and your attendees enjoy more flexibility, easier participation, and even deeper conversations.
  • If you’re not careful, some conversations could drag on and, as a result, become less efficient. For example, brainstorming ideas could quickly lose momentum.
  • Your attendees can feel disconnected faster, mainly if they engage with your content separately and don’t participate in real-time conversations.
  • Your asynchronous event can lose the spontaneity that defines in-person events, especially with pre-recorded talks.
  • Find the right software to help you implement several asynchronous methods (e.g., personalized content or customized cancellation policies).
  • Think of strategies that allow more spontaneity and collaboration between audience members.
  • Ensure the platform you’re using doesn’t glitch and that your Internet connection is speedy.
  • Allow attendees more opportunities to engage with others outside your actual event, such as a social media group.

3. Gathering Information from Attendees before an Event

  • Get your hands on the best tools that allow seamless data collection.
  • Think of the best incentives for your audience, such as discounts, exciting opportunities, or gamification.

4. Utilizing Machine Learning and AI

  • Stretch to at least 50 sessions, or
  • Have at least 5,000 attendees.
  • Better networking. Instead of relying on random connections between participants, you can leverage AI to connect specific participants based on their mutual interests, needs, or goals.
  • Chatbots. You can use chatbots to engage your audience and answer people’s questions. That way, you’ll save a lot of time and resources.
  • Personalized event experience. Machine learning and AI help you get better insights into your audience’s minds based on what interests them and how they react in specific situations.
  • No language barriers. AI can translate languages and, as a result, connect participants with different cultural backgrounds. Besides, you also get an instant translation of your web pages and content so you can target diverse markets.
  • Use matchmaking software to connect similar attendees and facilitate interaction.
  • Ensure your chatbots respond promptly and seamlessly. Humanize their answers and options as much as possible.
  • Leverage top-notch analytics tools to understand your audience.

5. Creating Multiple Smaller Virtual Events

  • Cover more diverse topics.
  • Feel more intimate.
  • Are more frequent, so they can raise brand awareness and improve brand loyalty.
  • Create better engagement.
  • Are easier to organize because you have fewer participants to coordinate at a time.
  • Continue to hone your platform.
  • Keep communication lines open with your audience to gather more valuable insights into what they want.
  • Build an online community on social media to connect your participants.
  • Keep researching to find the best speakers and topics.
  • Track event metrics to understand what interests your audience.

6. More Meaning for Live Events

  • Continue to improve event quality.
  • Focus your content on current societal issues and values, such as diversity, sustainability, and education.
  • Emphasize the human connection behind your event as well as content.

7. The Metaverse

  • You can have unlimited attendance.
  • Participants can experience the universe you create for them.
  • Your audience can shop for products directly inside the event. Ralph Lauren is already an expert at hosting events in the metaverse. Gucci is also selling massively in the metaverse.
  • You can build whatever conference hall you want without being constrained by space or even the rules of physics.
  • Choose the right software to create a customized metaverse for your audience’s needs.
  • Don’t rush headfirst into the metaverse without analyzing if it’s a practical solution for your envisaged events.

8. Mental Health and Wellness for Employees

  • Focus on your employees’ mental wellbeing.
  • Incentivize them appropriately.
  • Shorten work hours.
  • Offer more work flexibility.
  • Organize more face-to-face opportunities.
  • Encourage diversity at the workplace.

9. Sustainability

  • Minimize waste of any kind.
  • Reduce paper products.
  • Choose green supplies, transport alternatives, environmentally friendly lighting and venues.
  • Consider hosting outdoor events.

10. Backup Plans

  • Hone your contingency planning skills.
  • For every event you plan, make sure you have crisis scenarios in place.
  • Be prepared with virtual/hybrid alternatives or expansions at very short notice.

11. Data Security

  • Implement security protocols for data integrity (e.g., SSL, firewalls).
  • Educate your audience before the event.
  • Market your event directly to your target audience instead of popularizing it over the Internet.
  • Protect your content and hide video/streaming URLs.
  • Pre-screen attendees during the registering process.
  • Choose a secure platform for your event.
  • Implement secure passwords or, better still, two-step verification whenever possible.

12. Influencers

  • Influencers can easily make an event popular on social media, thus attracting more attendees. At the same time, they can astutely create the fear of missing out on the same goal.
  • Your event can include micro and nano-influencers who are experts within their niches. Thus, you tap-in to their credibility and expertise.
  • These influencers already have good insights into your audience’s mind, so you can leverage that knowledge to create a better event.
  • Choose influencers who identify with your brand’s values and seamlessly connect to your audience.
  • Assess your collaboration cost to straighten out your contract’s terms from the get-go.
  • Facilitate online communities and communication.
  • Consider long-term partnerships with these influencers to create cohesive marketing campaigns in the future.

Wrapping Up

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