Writing a Persuasive Speech: A Formula to Get Action or Change Belief

An Introduction Must Grab the Audience’s Attention Immediately

  • Start with an extraordinary detail
  • Make a controversial statement
  • Quote a famous person
  • Introduce a short and relevant anecdote
  • Introduce a startling statistic or fact
  • Ask a thought-provoking, relevant rhetorical question

The Body of the Piece Must Develop and Support the Argument

  • A statement of facts that outlines the issues involved
  • Apply those facts to support action or belief
  • Summarize how the facts undercut opposing views

Create a Memorable Conclusion Summarized With a Tagline

  • A question with an expected answer
  • A suggestion that the action or belief is a solution to a problem
  • An implication that the solution is the idea of the listener
  • A repeat of a famous quote giving credibility to the desired action or belief

In Conclusion

  • Tell them what you are going to tell them
  • Tell them.
  • Tell them what you told them.



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